Experience with Market Place Live Term Paper Example | Topics and Well Written Essays - 1250 words

Experience with Market Place Live - landmark Paper ExampleAdvertising- The Company had a small publicise budget because it wanted to keep its be low. Having a low advertising budget led to the rejection of the bon tons adverts by the International advertising federation. Had the advertising succeeded, the company would have sold more and even increased its market share from the new 38 percent. Sales team up- The selected gross sales team was too small as compared to the postulateing market in which the company operates. If the company had a stronger sales team, it could have sold more units and would have sold all the units as compared to the current situation where it had inventory left. The company should, therefore, focus on building a strong sales team both for the web and the sales office. Un-fulfilled demand- Dues to the small size of the companys sales team a situation which left the company with inventory totaling 400 as shown below. The figures above show that the de mand per salesperson for Space-Age Technology was much higher as compared to other of its competitors. The sales team had to work trey times harder than those of other companies. Cutting costs- The Company decided to cut costs by planing its brand of computers and entrust more in areas that were thought would help the company grow. The company missed the opportunity to make bullion and increase its market share by using the competitors brand data in making its redesign decision. The redesign decisions that affected Space Age Technology are shown below.