TABLE OF CONTENTS Table of Contents2 Problem Statement3 fleck Analysis3 objects and goals3 derriere setting and forecast3 SWOT Analysis3 trade Analysis4 Segment Analysis5 Competition Analysis5 financial analysis6 Case Keys6 Key success factors6 Key uncertainties6 selection Analysis6 Recommendations8 serve Plan8 Contigency Plan8 Problem Statement Kirsten Dunleavy, cross manager for Unilevers dove line, must develop the instant phase of the re-launch of the recently revive squab beauty harvest-tides and name senior managements approval. This includes media, communication, promotional work, strategy and anticipation of future competitor mien and reactions. Situation Analysis Company Objective and Goals Continue to emergence market share and sales Develop an gravid selling flow Retain the functional strength of the instigants Company place setting and Forecast Unilever was one of the largest consumer products companies with annual revenues of approximately $50 zillion and a staff of 250,000.
The company carries four main product lines: cookery and Eating, truelove and Style, Healthy Living, and Around the House. Unilever employed a world-wide marketing strategy to suit individual cultures and the unique requirements of its subsidiaries. The brand policies were recently modified to emphasize product brand names. Dove is a product line under Unilever; it includes body wash, nervus facialis cleansers, moisturizers, deodorants and hair care products. I n 2005, revenues from Dove line were $3 bill! ion. Sales of Dove line were in decline in 2003. Doves brand image was felt go out and old-fashioned. In September 2004, Unilever successfully launched a virgin value-based, emotionally appealing marketing campaign--- Dove Campaign for palpable Beauty; the launch campaign featured normal women of contrary shapes, sizes and ages.The campaign was...If you want to get a full essay, enunciate it on our website: OrderCustomPaper.com
If you want to get a full essay, visit our page: write my paper