The Executive Summary of the Business Plan :: Business Plans Financial Statements Essays

The Executive Summary of the Business PlanThe executive summary is the nearly important part of the business plan. Many people will just read this. The summary in itself will not secure an investor, however, it fundament loose them. Quality - the quality of the summary must therefore be outstanding and you should pay particular attention to it. Obtain critical feedback from others on your drafts. Stand-alone - it is also used as a stand-alone put down when introducing the envision to others so it must be able to capture pursuance and entice the reader to take the next step and request to a greater extent information - and secure a meeting.Style cogent and terse. It should be take on and organized as a series of bulleted paragraphs, each deals with one attain area. No waffle.Length - ideally one page, and certainly not much than two pages. Content - it needs to&61623 Introduce the project in scathe of what area it is concerned with, what it is trying to do, and list the key individuals and advisors involved &61623 come across the stage the project reached particularly in terms of the readiness for merchandise of its products, or product concepts, and outline any intellectual property, such as patents, that may support the products &61623 play up the main market characteristics, including size and growth, and nail the market opportunity that you are addressing &61623 State the central competitive advantages of your products and/or processes, how distinct they are from the competition and in what way, and how these are important to customers &61623 iterate the objectives of the company in the short and long term, and quantify these with specific numbers. precis the key strategies you will use to achieve them &61623 Include any inference of success - this may be trade reviews, analyst comments, sales or partnership agreements, working prototypes, market testing, etc. which help to make the project more tangible to the reader and raises confidence in the project &61623 Highlight any other key issues that should be noted &61623 State your pay requirements and what stake in the company is available for this (see Financial Structure), and the planned occur strategy for the investor - i.e. how the investor will realize their return from the project. For more on this polish off Financing Structure.Example Text&61623 XYZ Company Limited is an Expert institution Consultancy focusing on Packaging Design Solutions for Fast Moving Consumer Goods (FMCG) in the Personal Care industry.